Two-thirds of rhinoceros species may disappear in our lifetime, which would be an irreversible loss for our planet; and its main cause is poaching. Hublot has committed to a partnership with Kevin Pietersen and SORAI Save Our Rhino Africa India to conserve rhinoceroses threatened with extinction.
This commitment takes the form of the Big Bang Unico SORAI, from which a large proportion of the funds raised from sales will be directly paid to Care for Wild for the care and conservation of orphaned baby rhinoceroses, and to the South African National Parks agency to reinforce their nocturnal surveillance capabilities using airborne thermal intelligence tools. In buying the time piece, 100 people will thus become involved in this initiative undertaken by Hublot.
The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed. Staying ahead of poachers is a race against time, every time. Using innovative technologies such as thermal intelligence, surveillance teams can stay ahead of the poachers. We are proud and delighted to support Kevin Pietersen’s SORAI organisation in this goal for our future generations and global biodiversity.
Ricardo Guadalupe / CEO of Hublot
Symbolic of the alliance, this 45-mm ceramic case has donned the sandy tones of the sumptuous African bush and houses the image of a white rhinoceros in its dial. Strapped onto a matching NATO bracelet, the Big Bang Unico SORAI can express its commitment with personality by adopting the camouflage style of the second bracelet, made of rubber. The selective vulcanisation technology produces motifs in long-lasting colours that are perfectly drawn with an accuracy of a tenth of a millimetre, a first in the watchmaking world. The model will be released as a special edition of 100 models.