Fearlessly designed to be more beautiful, more sublime: That’s the new Serpenti Seduttori, the current reimagination of the cult Serpenti watch. Born to be gold, it makes time feel precious, casting a golden glow on all the beautiful moments in a woman’s life. Making no apologies for its larger-than-life powers of seduction, it feels like a total indulgence. This new collection features an unprecedented design that represents a bold new chapter for the world of Serpenti timepieces with its iconic drop-shaped watch head, a motif that comes from the Serpenti Tubogas watch. Serpenti is known for its recognizable case shape and the new Seduttori is thinner than ever before; it has a flexible new bracelet inspired by the original Serpenti watches and is crowned in cabochon-cut gemstones in a nod to Bvlgari’s DNA as the Roman jeweler. The collection includes watches in rose gold, yellow gold, white gold, and diamond pavé.

In addition to its Swiss watch expertise, the Roman Jeweler is known for its magnificent design sensibility. The new Serpenti Seduttori collection is the ultimate expression of that character. The drop-shaped case and stylized hexagonal bracelet links are perfectly integrated and emphasize a new interpretation of the theme, celebrating the eternal renewal of the icon that was “born to be gold.” Seduttori literally flows on the wrist and radiates an unmistakable aura of power and sensuality.

Within the rich landscape of contemporary watchmaking, Bvlgari breaks the mold with its drastically different approach to design, technology and craftsmanship. It continues to rewrite the rules for the entire industry. Artful, rooted in a heritage of larger-than-life style, exuberance and expertise, these pieces champion Bvlgari values and pave the road into a thrilling new future for Swiss watchmaking.