Bell & Ross, leading brand in the aviation watch market with its iconic square BR 03 model designed for professionals in extreme environments, is now unveiling its BR05 collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity.
The construction of the BR 05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. Its confident style harnesses the energy of the city, its rhythm, its richness. BR05 is the time measuring instrument for the urban explorers.
The model belongs to the family of watches with an integrated case: the bracelet fuses with the case to create a unified piece. In the words of Bruno Belamich, Bell & Ross’ co-founder and creative director: «This integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”
The BR 05 range is equipped with a BR-CAL.321 mechanism, wound by a 360° oscillating weight. The dial of the model, radiating with a subtle sunray finish, offers optimum legibility. It is available in silver grey, navy blue or deep black. The new collection is also available with a rubber strap, a truly stylish alternative. Thanks to its integrated design, comfort and meticulous finishes, the BR05 is a loyal ally for any active, urban lifestyle.