The famous Swiss watchmaker, TAG Heuer, has chosen Cappadocia as the 34th stop for his touring exhibition: ’Museum in Motion’. Nine influencers were in Cappadocia to see the exhibition between Friday, October 18th and Sunday, October 20th. As the event venue; argos in Cappadocia Hotel in Uchisar was chosen, which promises modern comfort and a historical experience at the same time, thanks to its unique architectural and historical texture.

Including the pieces from the brand’s icons such as Carrera, Autavia and Monaco collections many watches were exhibited. The pieces selected for ‘Museum in Motion’ showcases the rich history of TAG Heuer, especially in the field of motor sports. The exhibition also drew attention to the brand’s innovative designs in the field of luxury sports watches.

Under the leadership of Doğus Retail Group, hosted by fashion columnist Asena Sarıbatur and D Saat the guest list was as follows: Emirhan Paralı co-founder of Markus Prime Ribs Society,  Serra Duran filmmaker, Öykü Baştaş fashion model, Furkan Temir photographer,  Simay Yılmaz influencer,  Tuna Yılmaz president of Istanbul Fashion Film Festival,  Zeynep Soylu FKing media Agency owner, Koray Caner Öztürk fashion writer at Robb Report Turkey.